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At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors.

The following examples offer guidance on ensuring that pricing claims are truthful and not misleading.

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BBB promotes honest advertising by working with businesses to help ensure ethical and truthful advertising.

If, on the other hand, the former price being advertised is not bona fide, the bargain being advertised is a false one.

In the event few or no sales were made at the advertised comparative price, the advertiser must make sure that the higher price does not exceed the advertiser's usual and customary retail markup for similar products or services.

Additional disclosures are needed if not issued by an independent third-party.Upon request, they should present such substantiation promptly to the advertising medium or BBB.BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising 1 plays an important role in promoting vigorous competition among retailers.More than 8 billion matches blonde mature swingers been made since Tinder launched in 2012.Analysts also estimated that Tinder had dating services anchorage half a million paid users within its userbase that consisted mostly of free users. Expressions of opinion or intangible qualities of a product or service do not need to be substantiated.

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