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If you haven’t found quite what you’re looking for on an online dating site, you aren’t alone.Two thirds of online daters—66%—tell us that they have gone on a date with someone they met through a dating site or dating app. Users skim profiles looking for a reason to send a message or dismiss (hint: do not mention your mom or exes).Call it the algorithm method: Working with data crunchers at the dating sites, we put together 25 tips for writing the perfect profile, selecting the right photo, and really understanding your audience.The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.

Enroll in a yoga class and learn to surf—they’re the most popular activities for men and women alike, so either desirable singles are super mellow or it’s aspirational, and everyone to be mellow.

Mentioning cats is fine, but mention “my cats” and you’re a weirdo.

The data shows that lesbians appreciate nice legs, gay men prize nice arms, and straight women and men are looking for flat stomachs above all else.

5% of Americans who are in a marriage or committed relationship say they met their significant other online.

Despite the wealth of digital tools that allow people to search for potential partners, and even as one-in-ten Americans are now using one of the many online dating platforms, the vast majority of relationships still begin offline.

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