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For example, women on the app were more particular than their masculine counterparts when it came to level of education and type of employment.Cities with small populations of Asian-Americans, such as Denver, had much higher match-rates than big cities with many Asian-Americans, such as New York and L. (likely because there are fewer users, and thus fewer choices)."For us, it's about a much bigger community," Tokioka responded, vaguely.I asked if the boundary-pushing memes were also part of this vision for reaching a greater community, and Yamazaki, who handles marketing, explained that their strategy was just to make a splash in order to reach Asian-Americans, even if they risked appearing offensive.—but East Meet East's mission to serve a unified Asian-America is especially tangled, given that the term "Asian-American" assumes unity amongst a minority group that covers a wide diversity of religions and ethnic backgrounds.As if to underscore just how contradictory a belief in an Asian-American monolith is, South Asians are glaringly absent from the app's branding and advertisements, despite the fact that, well, they're Asian, too.
But okay, so JDate talks about all different types of categories of Jewish people, you know religion and culture. as examples of identity-centric brands that are more-or-less household names. (Conversely, Asian women are the one of the most messaged demographics.) East Meet East is making a wager that correcting that particular race-based inequality will help Asian-American culture, at large. If you don't feel desirable, it really affects your confidence," Yamazaki said.Over the years, a dating landscape with its own peculiarities and logic began to emerge within the walls of the East Meets East app.There were patterns in the data scraped from the more than half a million users filling out the app's questionnaire, flirting with each other, and revising their details and photographs.Reading through the thread feels like opening a Pandora's Box, the air suddenly alive with questions that are impossible to meaningfully answer."It's like this bag of jackfruit chips I got in a Thai grocery store that read ' Ecoli = 0' on the nutritional information," one user wrote.